Laurence Grigorov has served as executive director of the residential property development firm Laurence Martin Developments (LMD) in Johannesburg, South Africa, since 2004. In addition to overseeing project management for turnkey residential developments, Laurence Grigorov supports charitable groups such as the National Sea Rescue Institute.
Fully operated by volunteers, the National Sea Rescue Institute aims to prevent drowning along the South African coast and on inland dams. In addition to performing rescues, the organization implements preventive measures and educates the public on water safety and emergency procedures.
The National Sea Rescue Institute visits schools around the country, focusing on underserved communities, to provide life-saving information about topics such as emergency signage, rip currents, and basic CPR. The program utilizes entertaining interactive methods to teach students how to avoid problems in the water, as well as how to handle various emergencies. Since the school program’s establishment in 2006, it has taught more than two million students valuable water safety skills.