Laurence Grigorov is a graduate of Wits University, where he studied engineering, and Wits Business School, where he studied business management. After serving several years as a project engineer, Laurence Grigorov began working in the property development and construction industry. Currently, he serves as the director of Laurence Martin Developments (LMD) in Johannesburg, South Africa.
LMD has been developing custom homes, high-end luxury properties and apartments as well as cluster developments since its founding in 2003. The firm, which is a member of the National Home Builders Registration Council, offers comprehensive property development services that begin with an analysis of customer needs.
Customer needs analysis is a structured process that determines how to address the needs of a client. A needs analysis includes two core factors: finding out what is needed to improve a product or service and applying those improvements in the development process.